Marketing Technology Expert
Enneagram Teacher
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Accomplished IT & Marketing Technology Director with extensive experience in managing technology portfolios, ensuring alignment with business and architectural requirements, and fostering high-performance tech teams. Offering 15+ years of experience in developing and implementing complex IT and digital marketing systems and strategies.
Marketing Technology audit & strategy consultancy. Planning to achieve business goals by identifying and prioritizing development initiatives and setting timetables for the evaluation, development, and deployment of all web-based services.
Oversee and design system architecture, including risk assessments, assessment of existing systems, identification of new platforms and associated integration Application Programming Interface (API).
Provide data-driven business intelligence through training machine learning, tracking performance, trends, and improve customer value and business results.
I dive deep into the data understanding your consumer’s behavior and buying triggers to develop and implement the perfect conversion funnel for your business.
Oversee and design Tarsus Medical system architecture, including risk assessments, assessment of existing systems, identification of new platforms and associated integration (API).
Responsible for developing and executing marketing plans, managing email marketing campaigns, and analyzing campaign results to drive conversions.
Oversaw the Marketing Technology Stack and its intersection with functions such as Product/Business Development, Sales & Marketing and Analytics. Responsible for strategy management maintenance monitoring of companies suite tools including website, app and CRM system integrations.
Responsible for planning, setting structure and testing environments, and launching IT and marketing project campaigns across Tarsus Medical various brands.
Lead marketing and project teams to success, keeping all stakeholders informed & documenting all activities on the relevant channels utilizing cutting edge technology to track, store, and analyze data.
Established and maintained professional working relationships with several key accounts including but not limited to MTV, Golf Channel, Reuters and Zuffa (UFC)
Successfully utilized strengths-based selling approach to managing a territory while learning new products and technology.
Doctor of Philosophy, Ph.D.
⮚ Coursework included: Analytical psychology based on Carl Jung’s work, archetypal psychology of James Hillman.
Internet Marketing
⮚Coursework included: Business Storytelling and Brand Development, Internet Consumer Behavior and Analysis, Advanced Internet Marketing Strategies, Advanced Search Engine Optimization (SEO), Strategic Internet Public Relations, Web Analytics, and Optimization and Internet Marketing Campaign Development
BS in Entertainment Business
⮚ Coursework included: Leadership and Organizational Behavior, Business Models, Professional Communication and Presentation, Professional Selling and Strategic Business Management
AS in Film
⮚ Coursework included: Scriptwriting Techniques, Visual Storytelling, Fundamentals of Production, Broadcast Production, Entertainment, and Media Industries
My passion is to help businesses expand their reach, increase their engagement, and grow a profitable business by offering data-driven business intelligence through training machine learning, tracking performance, trends, and improve customer value by utilizing and optimizing marketing technology
