An interesting thing has happened in website design over the past few years, the sleek-looking designs are not always the most effective in terms of conversions.

The biggest problem is that many designers aren’t even aware that they are horrible user experience designers, because they didn’t test their designs.

I am not here to upset graphic designers, however, based on scientific research many of those beautiful websites are not tested and optimized for converting visitors into buyers.

Yes, user experience is driven by design, but without identifying user experience problems and designing tests to overcome these obstacles, you could spend a lot of money on a website that drives away your customers or leaves them looking elsewhere for solutions.

Graphic designers are great visually, but not everyone operates from the visual eye, so what they believe works visually may not work scientifically for the majority of your customers.

Wouldn’t you like to know what actually works for your market before you spend thousands of dollars on a new design? Your conversion rate limits your marketing resources, so might as well optimize and maximize your design before you go to market.

The truth is every market is different, so the user experience design varies, and while it would be great to say this works every time for every industry the truth is there are no absolutes.

Well, the solution is easier than you think, designed split testing does all the work in determining a winning design, but it all begins with a rapid growth conversion optimization strategy!

In closing, I would like to leave you with this statement of advice: ” I would test that before you launch.”